Privacy Policy

1. Introduction

Welcome to Ad Utsav, an AI-powered WhatsApp marketing and automation platform designed to help businesses connect, engage, and grow via intelligent messaging solutions.

Ad Utsav is a venture of Giggada Technologies Pvt. Ltd., a registered company in India.
Registered Office Address:
Office No.301, 3rd Floor, Aryapratham Apartment, Malawadi Warje Flyover, near Borikar Hospital, opposite Union Bank Of India, Warje, Pune, Maharashtra – 411058.

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal and business information when you:

  • Visit our website

  • Create an account on our platform

  • Integrate your WhatsApp Business account

  • Use our tools to send messages, manage campaigns, or interact with customers

  • Communicate with us via email, support channels, or WhatsApp

By accessing or using Ad Utsav, you agree to the terms outlined in this policy.

2. Information We Collect

a) User-Provided Information

When you register, contact us, or use the platform, we may collect:

  • Full name

  • Email address

  • Mobile number

  • WhatsApp Business Account details

  • Company name and business profile

  • Billing details (including GST and PAN in India)

  • Login credentials (encrypted)

b) Messaging and Communication Data

When you use WhatsApp features, we may process:

  • Contact lists (phone numbers) uploaded to send bulk or automated messages

  • Message templates and campaign content

  • Message delivery status and analytics

  • Chatbot conversations and responses

  • Consent logs (user opt-ins for WhatsApp messages)

c) Technical & Device Information

We collect information through cookies, tracking scripts, and system logs, including:

  • IP address

  • Browser and OS type

  • Device identifiers

  • Session duration

  • Referring URLs

  • Access timestamps

d) Third-Party Integrations

If you connect third-party platforms like Meta, Google, or CRM tools, we may access:

  • Profile data

  • Message APIs

  • OAuth tokens

  • Campaign data

All integrations require your explicit permission.

3. Legal Basis for Processing (GDPR Compliance)

If you are in the EU/EEA, we rely on the following legal bases for processing your data:

  • Consent: For sending marketing messages and collecting cookies.

  • Contractual Necessity: To provide services you’ve subscribed to.

  • Legal Obligation: To comply with tax, accounting, and regulatory duties.

  • Legitimate Interest: To improve services, prevent fraud, and market similar services.

4. How We Use Your Information

We use your data to:

  • Create and manage your Ad Utsav account

  • Enable WhatsApp messaging via API

  • Deliver AI-driven chatbot services and automation flows

  • Process subscriptions, invoices, and payments

  • Track user engagement and campaign performance

  • Improve our platform features and fix bugs

  • Provide customer support and technical assistance

  • Comply with legal and security requirements

  • Send service announcements, feature updates, or security notices

5. WhatsApp Messaging and User Consent

Ad Utsav fully complies with Meta’s WhatsApp Business Policy. We ensure:

  • WhatsApp messages are only sent to users who have given explicit opt-in consent

  • All opt-ins are logged with timestamps and stored securely

  • Users can opt-out at any time by replying “STOP” or using provided links/buttons

  • Opt-ins can be collected via website forms, QR codes, third-party apps, or WhatsApp directly

We do not support or allow unsolicited messaging (“spam”). Any misuse may result in account suspension.

6. Data Sharing & Disclosure

We do not sell or rent your personal information.

We only share data with:

a) Service Providers

Trusted vendors who help us operate our services, such as:

  • Cloud hosting providers (e.g., AWS, DigitalOcean)

  • Email and messaging platforms (e.g., Meta, Twilio)

  • Analytics tools (e.g., Google Analytics)

  • Payment processors (e.g., Razorpay, Stripe)

  • Customer support tools (e.g., Intercom, Freshdesk)

These providers are bound by strict confidentiality and data protection agreements.

b) Business Transfers

If we undergo a merger, acquisition, or asset sale, your data may be transferred to the new entity, subject to this Privacy Policy.

c) Legal Obligations

We may disclose data when required to:

  • Respond to subpoenas or legal process

  • Prevent fraud, abuse, or security threats

  • Enforce our Terms of Service

  • Protect rights, property, or safety of Ad Utsav and its users

7. Data Retention

We retain your personal and messaging data as follows:

  • Account information: Until your account is deleted or after a period of inactivity (as per our retention policy)

  • Campaign & messaging logs: Up to 90 days (unless otherwise required)

  • Billing and payment data: 7 years (as per tax and legal obligations)

  • Opt-in/opt-out logs: As long as you use the platform or until deletion is requested

You can request data deletion by contacting support@adutsav.com.

8. Your Rights & Choices

You have the right to:

  • Access your data

  • Correct or update your data

  • Delete your account

  • Object to or restrict processing

  • Withdraw consent at any time

  • Opt out of marketing emails and messages

  • File a complaint with a data protection authority

To exercise any of these rights, email us at support@adutsav.com.

9. Security Measures

We take security seriously and use:

  • SSL/TLS encryption

  • Secure APIs and token-based authentication

  • Access controls and 2FA for admin-level accounts

  • Regular system audits and vulnerability scans

  • Encrypted data storage (in-transit and at-rest)

While we do our best, no system is 100% secure. Use the platform responsibly.

10. Cookies and Tracking Technologies

We use cookies and similar tools to:

  • Maintain user sessions

  • Save preferences

  • Analyze usage behavior

  • Track marketing performance

You may disable cookies via browser settings, but this may limit functionality.

11. International Users

If you are accessing our services from outside India, your data may be transferred to and processed in India or other countries with appropriate safeguards.

We comply with GDPR, CPRA, and other applicable laws in jurisdictions where our services are offered.

12. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for their content or privacy practices. Please review their privacy policies independently.

13. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect data from minors. If you believe we have, please contact us and we will delete the data promptly.

14. Updates to This Policy

We may update this Privacy Policy as necessary to comply with legal, technical, or operational requirements. Changes will be notified via:

  • Email to registered users

  • A notice on the website

The latest version is always available at: https://www.adutsav.com/privacy-policy

15. Contact Us

For any questions, complaints, or requests regarding this Privacy Policy, please contact:

Ad Utsav – Support Team
📧 Email: support@adutsav.com
🌐 Website: https://www.adutsav.com
🏢 Address: Office No.301, 3rd Floor, Aryapratham Apartment, Malawadi Warje Flyover, near Borikar Hospital, opposite Union Bank Of India, Warje, Pune, Maharashtra – 411058

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